Create consumer segment

  1. Go to UPlay content > Consumer segments.

  2. Click Tools icon at right-side and click +New. A new window will pop up.

  3. At Consumer Segment Edit screen, input values into respective fields.

FIeld Name
Description
Field Type

Priority *

Display or price usage sequence at UPlay package details

Dropdown

Title *

Name of consumer segment or organisation

Textbox

Short code *

Acronym of consumer segment or organisation

Textbox

Additional information

Textbox

Recency

Selectable options: (a) No purchases yet (b) Within 18 months (c) Within 6 months (d) Within 3 months (e) Within 1 month (f) Within last fortnight

Dropdown

Frequency

Selectable options: (a) No purchases yet (b) 1-3 purchases within last 12 months (c) 4-6 purchases within last 12 months (d) 7-9 purchases within last 12 months (e) 10 or more within last 12 months

Dropdown

Monetary

Selectable options: (a) No purchases yet (b) $20 or less (c) $21 to $50 (d) $51 to $100 (e) $101 to $200 (f) $201 or more

Dropdown

Memberships

Single or multiple memberships can be added. Select single membership at each time, repeat to add more memberships.

Dropdown

  1. Click Save to proceed with changes or Cancel to exit without saving.

  2. Once saved, newly added consumer segment will appear in the listing.

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